Today, as I browsed Twitter when I should have been working, I came across an advert that struck me as a bit odd. It was from a website called The Good Man Project advertising itself to potential new members. The adverts exact words were -
“21st masculinity (without all that messy, racism, sexism and homophobia)”
I sat, befuddled, staring at the computer, genuinely trying to work out what they were possibly trying to imply with their tag line, and came to conclude the implication was that, by becoming a member The Good Man Project you could expect to embrace your position as a liberal, free- thinking metrosexual man, without getting caught up in all the traditional stereotypes that men apparently carry around of hating anyone who’s of a different race, has a vagina or isn’t a straight white man.
Because, of course, that’s *all* men *everywhere* (except in The Good Man Project, obvs)
I put my confusion out to graze on Twitter – the question about what this advert could mean – I was met with blank faces and plenty of ‘fuck knows’ so I can only presume that my conclusion of its meaning was an accurate one.
So far, so good, you’d think, what’s wrong with a site encouraging men away from prejudice? Well, quite a lot as it happens.
Because, sure, nobody likes narrow-minded bigots, however, this advert not only jumps on the ‘I’m more liberal than you’ bandwagon (which is getting so f**king boring) but it suggests that men, masculine ones at least, are inherently racist, sexist, and homophobic – that, as a gender, they need to be shown how not to be these things.
Aren’t men patronised and condemned enough by the feminazi brigade who do their utmost to belittle men and blame all of life’s woes on the patriarchy – now we have subsections, of men themselves, doing the same.
The world’s gone mad.
A site creating an advert using prejudice (oh hell, why stop at sexism, lets throw in racism and homophobia too – lets’ go for the hat trick) as a way to increase its members highlights just how nutty ‘generation offended’ has gone.
And for a group which claims to ‘get people connected to other men and women who believe in a full spectrum of masculinity and what it means to be a man in the 21st century’ it seems to be doing a pretty good job of patronising its target audience.
They also claim to have pioneered the largest worldwide conversation about what it means to be a good man in the 21st century.
Really? You might want to start by steering clear of the generalisations and saving your PC buzz words for when they’re really needed, because using them so flippantly and so inappropriately completely undermines their true meaning and strength.
Not all men are sexist, racist or homophobic and these traits have nothing at all to do with how masculinity is defined – but why let the truth get in the way of a good advert, eh,
Another example of generation safe space blowing prejudice out of proportion and condemning people because being ‘offended’ is just so on trend.
Modern masculinity? Not if it looks like this, ta.